TY  JOUR
TI  Marketplaces as a tool for optimization and growth in the context of digital market transformation
KW  marketplaces
KW  digital transformation
KW  ecosystem
KW  e-commerce
KW  Ozon
KW  Wildberries
KW  personalization
KW  cybersecurity
KW  platform economy
JO  Vestnik RMAT
AU  Suiazova, N.N.
PY  2026
IS  
PB  Russian International Academy for Tourism